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A Letter From Ceo
A California native, I was just out of college when I moved halfway around the world to South Korea. There, I discovered that Koreans have a skin-first philosophy—they believe that skincare should be enjoyable and that it’s an investment in their overall well-being. My own experience with Korean skincare made me a firm believer in its benefits, and I was eager to share what I had learned. This led me and my husband Dave to found OMGLINER in 2008. Since then, I earned an esthetician license and brought the best of both Western and Korean practices to skincare.
From the OMGLINER community, I received so many messages from women and men from all ages and cultures who decided to try the USA skincare routine and saw their skin—and confidence—transform for the better. For me, empowering people with the knowledge they need to have confidence in their skin, will always be the most rewarding part about starting OMGLINER.
My hope is that learning about beauty from a Korean perspective will change the way you think about your skin and how you treat it. It’s an amazing feeling knowing that you’re the expert on your own skin and you’re working hard to make it the healthiest it can be.
Our Story isOur Approach
At OMGLINER, our goal is to inspire good skin habits. We believe skincare is a personal journey that should evolve with you – through different life stages, styles, environments and experiences. The way to healthy skin is to learn what works for you and pick up positive skin habits along the way. We’re here to guide you through that process, and make it fun!
The Philosophy
We celebrate and encourage a skin-first approach—instead of covering up skin issues with makeup, it's best to treat the root cause before it starts.
The Curation
Everything you find at OMGLINER has been tested and hand-selected by our cofounder Charlotte and the OMGLINER team. We pick the highest quality Korean beauty products that will give you results.
The Community
We love engaging with our community, whether it be social media or on The Klog. Join us to learn what has worked for others and gain the knowledge you need to have confidence in your skin!
The OMGLINER Promise
It matters to us what you put on your skin. That's why we work directly with every single brand to ensure you're getting FDA-approved, freshly-made products straight from the source.
